Sunday 8 February 2015

PPC Job Interview Question and Answers 2015


PPC Job Interview Question and Answers 2015

Here I am sharing PPC Job Interview Question and Answers 2015.Learn these ppc interview questions to tackle your next interview easily.

1.What is the difference between search engine marketing and Internet marketing?

Ans:Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

2.What is Quality Score and how does it affect your work as paid search specialist?

Ans:Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.

3.How do you manage large set of keywords (hundred thousand to millions)?

4.How do I reduce costs of my paid search campaigns?

5.Describe the structure of a Google AdWords paid search campaign ?

Ans:Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.

Google AdWords
Advantage: Most robust and corners majority of all paid search traffic
Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive

Yahoo! Search Marketing
Advantage: Lower pay per click cost compared to Google AdWords
Disadvantage: Way behind Google AdWords in terms of reporting features

MSN adCenter
Advantage: Studies show that users of adCenter are more likely result to conversions
Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing

6.How do you describe building your keyword list?

Ans:
a.Identify your audience
b.Review your existing offerings
c.Look at your competitors
d.Check web analytics results
e.Expand keywords using various tools

7.What is your strategy on geo-targeting ads?

Ans:The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it.




PPC Interview Question and Answers 2015


PPC Interview Question and Answers 2015

Here I am sharing PPC Interview Question and Answers 2015.Learn these ppc interview questions to tackle your next interview easily.



1.What happens when “x” doesn’t work?
2.How many ads should I have in every ad group?
3.When do you conclude an ad test?
4.How many keywords should I have per ad group?
5.Should I have different match types in different ad groups, campaigns?
6.How do I know if conversion tracking is working correctly?
7.Does Google display network work?
8.How often do you add negative keywords to an account?
9.What tools do you use for keyword research?
10.Do Product Listing Ads work?
11.Should I bid on competitor’s brand names?
12.Does Quality Score matter?
13.How do I increase my Quality Score?
14.The CPC on my best keywords continues to go up. Why?

15.What’s the best way to decide what ad wins in a test? 

Basic Seo Interview Questions and Answers for freshers 2015


Basic Seo Interview Questions and Answers for freshers 2015 

Here I am sharing basic SEO interview questions and answers for freshers 2015. Learn all these questions and answers.

1. Who is Matt Cutts?

Matt Cutts is the head of Google's web spam team.

2. Does Google uses keyword tags?

No, Google does not make use of keyword tags.

3.What is 301 redirect?

301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

4. What is the difference between “White Hat SEO” and “Black Hat SEO”

Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey Google webmaster guidelines. 

White Hat SEO refers when the SEO campaign is done with Google webmaster approved guidelines that's called white hat SEO. 

5. What are the limitations of title and description tags?

Title tag can be between 66-70 characters and Meta description tag can be between 160-170 characters.

6.What are webmaster tools?

Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.

7. What is robots.txt?

Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

8. What do you understand by Frames in HTML?

A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.

9. How to know that my Web Site is banned by Search Engines?


a)If your domain is not coming in the domain name search.

b)After a long time your domain is not coming on search engines

c)You lost your keyword positions and visits dramatically in fraction of days.

10. What is keyword density ?

Keyword density make your content stand out in crowd.Here is important formula of keyword density
(total no of keyword/ total no of words in your article)  *100

11. Which Important factors makes ON Page Optimization better ? 

In On Page Optimization there are some important factors like
Title Tag

Meta tag

Keyword

Sitemap

Images

Internal linking

Bread crumb.

12. How many types of Meta Tags and their characters limits ?

Two types meta tags in SEO
-Description Meta tag (150 characters limits)

-Keyword Meta tag (200 characters limits)

13. What SEO tools do you use ?

Google analytic tools,Google webmaster tools,keyword research, Alexa, open site explorer,woorank.

14. Why does Google rank Wikipedia for so many topics?

Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia.

15. What is Google Sandbox in SEO?

Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

Thursday 5 February 2015

Hit With A Google Penalty


Hit With A Penalty? Google Explains The Best Way To Submit A Reconsideration Request


If Google slaps you with a manual penalty it’s not the end for your site. You always have an opportunity to undo the damage, so to speak.
When you correct the problems that led to receiving a penalty, you can then submit a reconsideration request to have Google take another look at your site.
If Google feels like you have adequately resolved the issues it will then reindex your site. If your reconsideration request isn’t approved then it’s back to the drawing board.
Google wants to send fewer webmasters back to that proverbial drawing board, as the company has recently updated its Help Center article on reconsideration requests with detailed information on how to submit a successful request.
Source: http://www.searchenginejournal.com/hit-penalty-google-explains-best-way-submit-reconsideration-request/125161/

Free SEO Tools for On-Page Optimization 2015


Free SEO Tools for On-Page Optimization
Here I am sharing Free SEO Tools for On-Page Optimization 2015 for your better preparation. Have a look and suggest if all are useful to you.

1. Google AdWords Keyword Planner:


2. KeywordTool.io:

3. UbberSuggest:

4. BuzzStream Meta Tag Extractor:

5. Keyword Eye (Free for 10 keyword searches per day):

6. Copyscape:

7. Siteliner:

8. ScreamingFrog (Free for 500 URI crawls):

9. Advanced Meta Tag Generator & Google Search Results Preview:


10. Feedthebot:

11. Live HTTP Headers for Firefox:

12. URI Valet:

13. RobotsGenerator.com:

14. Schema Creator:

15. XML-Sitemaps.com (Free indexing of 500 pages):

16. XML Sitemap Inspector:

17. Site Condor (Free trial of 200 URLs and 2 crawls):

18. Microsoft Free SEO Toolkit:


What is Search Engine Optimization/SEO


Here I am sharing Free SEO Interview questions and answers 2015 for your better preparation. Have a look and suggest if all are useful to you.
What is Search Engine Optimization/SEO

This Videos will Explain about What is Search Engine Optimization/SEO which helps for Interview when someone ask you Questions and Answers on SEO so this is easily way to understand interview questions in seo so follow this videos.


Which is better XML Sitemap or HTML Sitemap


Which is better XML Sitemap or HTML Sitemap

Here I am sharing Which is better XML Sitemap or HTML Sitemap 2015 for your better preparation. Have a look and suggest if all are useful to you.

This Videos will Explain about Which is better XML Sitemap or HTML Sitemap which helps for Interview when someone ask you Questions and Answers on SEO so this is easily way to understand interview questions in seo so follow this videos.

SEO Checklist for new Websites 2015


SEO Checklist for new Websites 2015

This Videos will Explain about SEO Checklist for new Websites 2015 which helps for Interview when someone ask you Questions and Answers on SEO so this is easily way to understand interview questions in seo so follow this videos.



Basic SEO Interview Questions and Answers 2015


Basic SEO Interview Questions and Answers 2015
Here I am sharing Basic SEO Interview Questions and Answers 2015 for your better preparation. Have a look and suggest if all are useful to you.

1. What is SEO?

2. What are the Types of SEO?

3. What are the SEO Techniques available?

4. What is On Page Optimization?

5. What is Off Page Optimization?

6. What do you mean by Page Rank or PR?

7. What is a Back link?

8. What is an out bound Link?

9. What is a keyword?

10. What is Anchor Text?

11. What are organic results?

12. What is Googlebot?

13. What is a Meta Tag?

14. What tools do you use for doing SEO?

15. What is Google Sandbox?

16. What are the limitations of title and description tags?

17. How will you increase the Pagerank of a page?

18. How will you treat Web standards while optimizing a website?

19. What is 301 redirect?

20. What is Cloaking?


SEO Interview Questions & Answers 2015


SEO Interview Questions & Answers 2015


Here I am sharing all SEO Interview Questions and Answers 2015 which is useful for you.


Q1: Define Page Rank.

Page RankAns: PageRank is a set of algorithm for link analysis named after Larry Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like the world wide web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links.

Q2: Establish a difference between PR & SERP.

Ans: PR is Page Rank which is defined by quality inbound links from other website or webpages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or webpage which is returned by a search engine after a search query or attribute.

Q3: What do you know about Adsense?

Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of the website and audience. These advertisements are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q4: What are the aspects in SEO?

Ans: The main aspect of SEO is divided into two classes: SEO On-Page and SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect is Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q5: What do you know about RSS?

Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. 

Q6: How would you define Alexa?

Ans: Alexa is a California based subsidiary company of Amazon.com which is widely known for its website and toolbar. This Alexa toolbar congregates browsing behavior data and send it to website,

Q7: What is keyword density and what is the formula for knowing keyword density?

Ans:From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

Q8: What is robots.txt? 

Ans:Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

Q9: What will you do, for the company website you are working for, decides to move all the contents to new domain?

Ans:The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

Q10: Can you optimize the website which has pages in thousand or millions?

Ans:From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

Good Internal link structure
Generation of dynamic title and description
Dynamic XML sitemap generation

Advanced SEO Interview Questions and Answers 2015


Advanced SEO Interview Questions and Answers 2015


Q1) What is Black Hat SEO?

Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The methods which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

Q2) Can you describe some Black Hat SEO techniques?

Ans: Some Black Hat SEO techniques are:

Keyword Stuffing
Cloaking
Doorway Pages or Gateway Pages
Link Farming
Hidden Text, etc.

Q3) What is considered as more significant, creating content or building backlinks?

Ans:Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

Q4) Can you mention the difference between SEO and SEM?

Ans:SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

Q5) What do you know about LSI?

Ans:LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

Q6) How will you cross-check whether your SEO campaign is working or not?

Ans:To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic.  The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q7) What is the meaning of competitive analysis?

Ans:Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

Q8) What is PPC?

Ans:PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.  It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q9) What is 301 redirect?

Ans:It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

Q10) What are Webmaster tools?

Ans:Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

Top SEO Interview Questions 2015


Top SEO Interview Questions 2015

Top SEO interview questions and answers 2015 for freshers and experienced - List of SEO questions with answers that might be asked during an interview.

Q1) Explain distinct types of SEO practice?

Ans: Primarily two types of SEO are being sported in practice – Off-Page SEO and On-Page SEO.

Off-page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method includes various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.

On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, ALT tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.

Q2) What are the different techniques used in Off Page SEO?

Ans: There are lots of techniques used in Off-page SEO work. Major Techniques are:

Directory Submission
Social Bookmarking
Blog Post
Article Post
Press Release Submission
Forum Posting
Yahoo Answer
Blog Comment
Deep link Directory Submission
Regional Directory Submission and all that.


Q3) What do you mean by Backlink?

Ans: The incoming links to your website or webpage is referred as Backlink.

Q4) What are out bound Links?

Ans:The outbound links are our website links to other webpage or website.

Q5) Can you tell me something about Googlebot?

Ans:To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

Q6) What is Cross linking and what are the function of Cross linking?

Ans:Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.

Q7) What is the main purpose of using keyword in SEO?

Ans:Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

Q8) Can you mention the functions of body content relevance?

Ans:Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

Q9) What are Spiders, Robots and Crawlers and what are their functions?

Ans:Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

Q10) What does it mean if nothing appears on doing search on the domain?

Ans:On doing search on your domain and if nothing appears then there are three possibilities.

May be the site is banned by search engines
May be no index by search engines
Some canonical issues

Q11)What is keyword stemming?

Ans:The process of finding out the root word from the search query is referred as keywords stemming.

Q12) Name some SEO blogs that you frequently read?

Ans:Search engine watch
Search Engine Land
SEOChat
MOZ
Search Engine Journal

Q13) What do you mean by Cloaking?

Ans:Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.

Q14) How many types of Meta Tags are there in SEO and what are their characters limits?

Ans:There are two types Meta tags in SEO.

Description Meta tag with 150-157 characters limits
Keyword Meta tag with 200 characters limits

Q15) How many characters limits in Title tag?

Ans:We can add 65 characters in title tag.

Q16) What is Google Sandbox?

Ans:Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

Q17) Tell me something about Black Hat SEO?

Ans:In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

Q18) Name few Black Hat SEO techniques?

Ans:Link Farming
Hidden text, etc.
Gateway or Doorway pages
Cloaking
Keyword Stuffing

Q19) Can you differentiate between ‘nofollow’ and ‘dofollow’ link?

Ans:Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.

Q20) What is the difference between PR (page rank) and SERP (Search engine result page)?

Ans:Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

SEO Interview Questions and Answers 4 Experienced


SEO Interview Questions and Answers 4 Experienced


SEO interview questions and answers 2015 for experienced - List of SEO questions with answers that might be asked during an interview.

Q1. Why is the Title so important in SEO?



- Title is the main part of any web site that provides a way to use the element to display the title. 

- Title of the web site is the element that is used for the search engines and its positioning in it. 

- Title is usually placed in the tag of the HTML and it describes the main title of the website and its purpose. 

- It is a descriptive word in 12-15 words and describes the nature of the title that can be optimized according to the search engines. 

- Title is a way to describe the website’s aim and it is being shown on the web browsers title bar.


Q2. What is the purpose of keyword in SEO?



- Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine. 

- These keywords are used by search engines to populate the subjects over the Internet and search results are populated according to that. 

- Search engines stores the keywords in the database for the web sites and when the search is being it picks the most matched word from the database. 

- The words can be found out or placed in the order for the web site that displays them in order of preference. 

- Keywords are also written in the Meta tag that is placed in tag and it describes the website.


Q3. What is the function of body content relevance?



- Body content relevance is used for the text that doesn’t consist of images on the web page of the web site. 

- It is also known as non-image text that provides the description and relates it to the title, description and keywords. 

- The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages. 

- Body content allows the use of many statements and elements to be used to display it on the web front. 

- Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.


Q4. How does the submission process work?



- Submission programs are used to send the data of the web site address to the server to request to display it. 

- Submission programs have the “URL” to search engines that allows the links used to refer to the URL strings. 

- Engines use many techniques to parse the URL using the spider through the HTML code and looks for particular tags. 

- The tags that are searched for uses <a href= “”> and this consists of the link to which the pointer is pointing to. 

- The parsing of the entire page is being done by using the small Web BOT that travels through the link and find more searching for links.

- The links uses the same procedure of all the pages at URL address when it is found on the search engines.


Q5. What are the ways in which spiders can find the web site?



- Spiders are the information gathering tools that allow the bot to collect the information about the web sites on the Internet. 

- The programs that are used provide gathering of the content from the web site and the store for processing of the data. 

- There are two ways in which spiders can perform the search function on the website and it is as follows:

- Search engine can be allowed to find the website that is being created directly by the use of Meta keywords or data.

- It can also tell the search engine the information about the website and use the related data to provide to let your site appear on the search engines.


Q6. What is the use of using keyword prominence?



- Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages.

- It depends on the availability of the word, higher the word in a page more prominence/weight it will have.

- The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence. 

- The location is also very important of placing of the keywords in the individual HTML tags.

- The tags like , , etc. can be used to contain the keywords that can increase the results according to the user’s point of view.


Q7. What are the effects on websites using the organic search optimizations?



- Websites are used for optimization purpose to make it faster and secure at the same time optimize it so that it can be user friendly.

- The optimizations bring faster services, good quality of product and good web traffic and customer customization techniques. 

- There should be a provision to reach the customers early and in a good way rather than providing the resources to the clients. 

- Customers can reward the experience to the products and services used on the websites by making it to work. 

- The users are all tied up regarding the time that is being shared with the time that is having no returns.


Q8. What are the tools used in organic search engine optimization?



- Organic search engine optimization provides a way to display the website that is fully optimized in the search engine. 

- It includes the traffic and the search results that include the body of the search to be search engine friendly. 

- The results that are used for organic search engine provide the site relevance to the keywords phrase that is being queried. 

- Search engines uses lots of ways to use the users either in a sponsored way or paid listing way. 

- The organic listing is very relevant to the work that the search phrase provides as it allows only the important keyword to be included in the search engine’s index.


Q9. What are the different types of Ethical SEO?



- Ethical SEO provides the standards and search engine functionality to provide the optimization for the websites.

- Ethical SEO provides positioning of the results that is longer lasting and provide frequent changes made in the algorithms. 

- This provides a way to optimize the search sites by making it appear on the search engine and promote it using the best techniques.

- This provides a way to legally use the techniques and have the methods to optimize the results in a faster way.


Q10. What is the purpose of cloaking?



- Cloaking is used by black hat and it is one of the unethical practices in SEO. It uses the devices that provide deceiving mechanism for the search engines.

- This directs the webpage to a place that are not visible on domain and the spiders or crawlers are analyzing for it. 

- Cloaking provides the use of false pages that are loaded with the keyword and other content that is search engine optimized. 

- This boosts the search engine results to rank the page higher on the search engines and provide artificial methods to advance the ranking of a web page. 

- Cloaking only works when it uses CGI scripts in the hidden web page used to scan the IP address of the visitor visiting the web page.


Q11. What is the function of Cross linking?



- Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it. 

- It doesn’t need to be owned by the same person as it provides the methods that have been be built on the Internet. 

- It provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults. 

- It serves the purpose to display the page on the search engines using search engine optimization techniques and methods. 

- The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine. 

- It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.


Q12. What are the guidelines need to be followed to write the SEO?



- SEO uses the cross linking between the two sites that is having other functionalities as follows:

- This allows the site to be unique and having the original content and the site is being evaluated on the basis of the content. 

- Use of different IP address can work out as well as use of crawlers that doesn’t get penalized for cross linking. 

- Cross linking is not used on every page as it fills the page with other links and puts the link on the same websites using the page. 

- Anchor text is used in the cross linking that provides rich keywords and in good length used by the search engine crawlers. 

- Link ring shouldn’t be created on sites as search engines will penalize the cross linking of the websites.

Google Penalty Types and Causes


                                                      Google Penalty Types and Causes

Google may penalize your website for one of the two reasons-

1.Either by manually
2.Algorithm one

Manual Penalties also contain two categories-

a) On-Site
b) Off-Site

 On-Site : On-site refers to methods used within the technical set-up of your site. 

 Off-Site : Off-Site refers to methods relating to backlinks, which are the primary factor that Google use to determine the trust and authority of a site.

Algorithmic penalties also contain two categories-

a) Panda
b) Penguin

 Panda Penalties : Panda penalties relate to the usability of your site and the quality of your site’s content. 

 Penguin Penalties : Penguin penalties relate to over-optimisation.


Penalty can be only happen when your site or contain :

1) Over Optimised Anchor Link Text
2) Too Many Links From Low Quality Sources
3) Too Many Links From Irrelevant Sources
4) Paid Links / Link Schemes
5) Deceptive / Manipulative On-Page Tactics
6) On-Site Keyword Over-Optimisation
7) Low Value / Thin / Over-Lapping / Duplicate / Non-Unique Content
8) Ad Heavy Page Layout
9) Low Engagement / High Bounce Rate
10) Outbound Spam Links
11) Hacked / Malware


Google Algorithm Updates 2014


List of All Google Algorithm Updates 2014
Google algorithm Updates 2014 

1. Pigeon Expands (UK, CA, AU) — December 22, 2014

Google's major native algorithmic program update, dubbed "Pigeon", expanded to the uk, Canada, and Australia. the initial update hit the u. s. in Gregorian calendar month 2014. The update was confirmed on the twenty second however could have extended as early because the nineteenth.

2. Penguin Everflux — December 10, 2014

A Google representative same that Penguin had shifted to continuous updates, moving off from occasional, major updates. whereas the precise timeline was unclear, this claim gave the impression to match in progress after Penguin 3.0 (including unconfirmed claims of a Penguin 3.1).


3. Pirate 2.0 — October 21, 2014

More than 2 years once the initial DMCA/"Pirate" update, Google launched another update to combat code and digital media piracy. This update was extremely targeted, inflicting dramatic drops in ranking to a comparatively tiny cluster of websites.


4. Penguin 3.0 — October 17, 2014

More than a year after the previous Penguin update (2.1), Google launched a Penguin refresh. This update appeared to be smaller than expected (<1% of US/English queries affected) and was probably data-only (not a new Penguin algorithm).


5. "In The News" Box — October 2014

Google created what gave the impression of a show modification to News-box results, however later proclaimed that they'd expanded news links to a far larger set of potential sites. The presence of reports ends up in SERPs additionally spiked, and major news sites reportable substantial traffic changes.


6. Panda 4.1 (#27) — September 23, 2014

Google proclaimed a big Panda update, including associate recursive part. They calculable the impact at 3-5% of queries affected. Given the "slow rollout," the precise temporal order was unclear.


7. Authorship Removed — August 28, 2014

Following up on the June 28th drop of authorship photos, Google proclaimed that they'd be utterly removing authorship markup (and would now not method it). By succeeding morning, authorship bylines had disappeared from all SERPs.

8. HTTPS/SSL Update — August 6, 2014

After months of speculation, Google proclaimed that they'd be giving preference to secure sites, which adding cryptography would offer a "lightweight" rankings boost. They stressed that this boost would begin out tiny, however inexplicit it'd increase if the modified tested to be positive.

9. Pigeon — July 24, 2014

Google barrel the native SEO world with associate update that dramatically altered some native results and changed however they handle and interpret location cues. Google claimed that columbiform bird created nearer ties between the native algorithmic program and core algorithm(s).

10. Authorship Photo Drop — June 28, 2014

John Mueller made a surprise announcement (on June 25th) that Google would be dropping all authorship photos from SERPs (after heavily promoting authorship as a connection to Google+). The drop was complete around June 28th.

11. Payday Loan 3.0 — June 12, 2014

Less than a month after the Payday Loan 2.0 anti-spam update, Google launched another major iteration. Official statements suggested that 2.0 targeted specific sites, while 3.0 targeted spammy queries.

12. Panda 4.0 (#26) — May 19, 2014

Google confirmed a serious Panda update that seemingly enclosed each associate algorithmic program update and a knowledge refresh. Officially, about 7.5% of English-language queries were affected. whereas Matt Cutts same it began rolling out on 5/20, our information powerfully suggests it started earlier.

13. Payday Loan 2.0 — May 16, 2014

Just prior to Panda 4.0, Google updated it's "payday loan" algorithm, which targets especially spammy queries. The exact date of the roll-out was unclear (Google said "this past weekend" on 5/20), and the back-to-back updates made the details difficult to sort out.

14. Unnamed Update — March 24, 2014

Major algorithmic program flux trackers and webmaster chatter spiked around 3/24-3/25, and a few speculated that the new, "softer" Panda update had arrived. several sites reportable ranking changes, however this update was ne'er confirmed by Google.

15. Page Layout #3 — February 6, 2014

Google "refreshed" their page layout algorithm program,  additionally referred to as "top heavy". Originally launched in January 2012, the page layout algorithm penalizes sites with too many ads above the fold.